In this Google Analytics 4 (GA4) course, participants will learn how to effectively set up and utilize GA4 to enhance their marketing strategies, particularly crucial for those involved in equestrian businesses. The course updates learners on the new interface, reports, data models, and advanced features like custom metrics and events in GA4, aiming to improve the analysis and application of web traffic data. Attendees will discover how to track and increase conversions, create custom reports, and understand customer behaviour—skills particularly valuable for digital marketers, business analysts, web developers, and data professionals in the equestrian industry. This course is also beneficial for those looking to integrate GA4 data with other tools like Google Data Studio or BigQuery for deeper analysis, helping equestrian businesses optimize their digital presence and marketing efforts effectively.
